Job Description

Public Relations Manager

The Public Relations Manager is responsible for developing the seasonal and yearly PR planning calendar to gain earned media by proactively positioning brand, product, and leadership stories to achieve coverage. This role encompasses ongoing media outreach programs, influencer partnerships, affiliates, seasonal brand campaign initiatives, product introductions, and media activations. This role will report to our Global Brand Marketing Director.

Examples of Essential Duties and Responsibilities

• Secure strategic press coverage including features, news announcements, brand profiles, and product placement in top national, regional, and online media outlets and affiliates.
• Communicate and manage external PR and VIP agencies.
• Cultivate and manage relationships with influencers for product seeding and larger brand partnerships.
• Develop strategy and drive execution of high-visibility speaking opportunities and awards.
• Maintain strong relationships and actively network with key fashion and market editors, relevant fashion stylists.
• Conceptualize and assist in the execution of special events and activations.
• Manage monthly and weekly press reporting.

Preceding functions have been provided as examples of the types of work performed by employees assigned to this job classification. Management reserves the right to add, modify, change, or rescind the work assignments of different positions and to make reasonable accommodations so that qualified employees can perform the essential functions of the job.

Qualifications

• Minimum 7 years fashion or retail PR experience, in house or agency preferably in a product-oriented, consumer-driven company.
• Apparel/Fashion or Retail company/brand experience is preferred.
• Superior knowledge of fashion/consumer media practices, as well as phenomenal track record of garnering top-tier coverage in print and digital media.
• Deep understanding of fashion and retail trends and market.
• Experience with event planning and budgets.
• Experience with managing and mentoring junior staff.
• Strong writing, communication and presentation skills to effectively articulate ideas to senior leadership.
• Outstanding organizational skills with demonstrated ability to prioritize workload and attention to detail.
• High level of interest and proficiency in new media landscape, and experience working with digital influencers.
• Ability to thrive in a fast paced, deadline oriented, high-energy environment with a consistent positive attitude.

Additional Requirement

• Reports to Global Brand Marketing Director
• Ability to travel up to 20% of the time

Physical Requirements:

• Able to lift and carry up to 40-50 lbs.
• This position requires sitting for long periods of time
• Frequent standing.

Requirements are representative of minimum levels of knowledge, skills and/or abilities. To perform this job successfully, the employee must possess the abilities or aptitudes to perform each duty proficiently. Continued employment remains on an "at-will" basis.

This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to follow any other job-related instructions and to perform other job-related duties requested by their supervisor in compliance with Federal and State Laws.

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