Job Description

General Manager, Hotel Ella

Rex is a privately held ecosystem of entrepreneurial ventures led by Peter Rex, spanning real estate private equity, technology, insurance, and AI. We build businesses and investment platforms that generate both exceptional financial returns and meaningful societal impact. At the core of our strategy is investor engagement: attracting aligned capital partners who share our long-term vision. We are building the most compelling investor-facing ecosystem in the private markets. The role offers exposure to a uniquely diverse platform, combining institutional-quality real estate and high-growth tech ventures, all aligned under a singular mission-driven vision.

Our mission is to catalyze human flourishing through stewardship, serving people in all nations. We seek a transcendent impact, second to none, crossing geographies and making a permanent mark on history. We aim to uplift investors, foster flourishing families, create enduring trust, and contribute to a more beautiful world through our investments, products and services, and new ventures. Our investments are primarily in real estate, with additional allocations to tech, energy, and alternatives, employing a downside-protected, long-term approach to investing. We are grounded in timeless morals and seek to preserve and grow both investor capital and our own.

Rex is seeking a General Manager to lead Hotel Ella, a historic boutique property with a strong brand, meaningful F&B and events revenue, and clear upside to elevate both performance and guest experience. This role is anchored by two core mandates. First, drive revenue and commercial performance through direct ownership of sales, events, and local partnerships, actively sourcing and converting group, corporate, and community-driven business. Second, operate the property at a high level, leading day-to-day execution across rooms, food and beverage, and events while building a disciplined, accountable, and high-performing team. The ideal candidate is an emerging hospitality leader with 57 years of experience who is ready to step into full ownership of a property. They bring strong events and food and beverage exposure, a builder mindset, and the energy to lead from the front. This person is scrappy, commercially minded, and comfortable doing the work, from closing business and networking in the community to tightening operations and making hard personnel decisions when needed. This is not a passive GM role or a caretaker position. It is for a high-output operator who wants to run a hotel, take ownership of results, and build something special. The mission is non-negotiable: this leader must fully embrace Rex's call to catalyze human flourishing through disciplined stewardship and service-driven hospitality.

About the Role

Rex is hiring a General Manager to translate Hotel Ella's strong foundation into elevated, enduring performance as a premier boutique hospitality destination. The property has a distinctive brand, meaningful food and beverage and events revenue, and clear upside across both commercial performance and guest experience. This leader will own results across sales, operations, and guest experience, ensuring speed, discipline, and accountability in execution to drive profitable growth. You will serve as the connective tissue between rooms, food and beverage, events, and local partnerships, creating alignment across the business while maintaining exceptional service standards and operational precision. You'll actively build and deepen relationships within the Austin community, cultivating partnerships that drive group, corporate, and event business while enhancing the hotel's local presence and brand. You'll establish systems, rhythms, and a culture that turns existing traction into sustained excellence, balancing creativity with operational rigor and keeping the guest experience at the center of every decision. This is a hands-on, high-impact role for an emerging hospitality leader with strong food and beverage and events exposure, a builder mindset, and the ability to translate strategy into consistent, high-quality execution.

Key Responsibilities

• Own overall hotel performance, combining strong operational leadership with a commercial mindset to drive revenue, profitability, and an exceptional guest experience.
• Drive commercial and operational excellence across rooms, food and beverage, events, and local partnerships, ensuring disciplined execution and sustained performance.
• Serve as the primary sales driver for the property, actively prospecting, networking, and converting group, corporate, and community-driven business.
• Actively pursue and secure group, corporate, and local negotiated business, building relationships with companies, organizations, universities, and event planners.
• Design and implement systems that align sales, events, and on-property operations, ensuring seamless execution from initial inquiry through guest departure.
• Develop and execute creative packages, promotions, and upsell strategies that enhance the guest experience while increasing revenue across rooms, F&B, and events.
• Own guest experience and retention, creating a hospitality environment that drives repeat stays, strong reviews, referrals, and long-term loyalty.
• Represent Hotel Ella in the community by attending events, forming local partnerships, and increasing brand awareness and market presence.
• Recruit, inspire, and manage a small, high-performing team, setting clear expectations and fostering a culture of accountability, ownership, and enthusiasm.
• Identify and execute opportunities to optimize labor, processes, and profitability while protecting and elevating the guest experience.
• Implement and optimize operational tools, systems, and reporting, leveraging data to improve decision-making, efficiency, and consistency.
• Own KPIs across occupancy, ADR, RevPAR, event conversion, F&B performance, guest satisfaction, and overall profitability.
• Maintain high standards of operational compliance, safety, and brand integrity across all aspects of the property.
• Execute the company vision while bringing forward fresh ideas, creativity, and initiative to help the property stand out and continue evolving in the market.
• Serve as a key partner to ownership, aligning daily execution with strategic priorities and long-term vision for Hotel Ella.

Ideal Candidate Profile

• 57 years of experience in hospitality, with exposure across hotel operations, food and beverage, and events; prior P&L ownership or direct responsibility for property-level performance strongly preferred.
• Proven ability to drive revenue through hands-on sales execution, including sourcing, networking, and closing group, corporate, and event business.
• Strong commercial instincts with a track record of improving occupancy, rate, and total property revenue through creative thinking and disciplined execution.
• Deep understanding of hotel operations across rooms, F&B, and events, with the ability to connect front-of-house experience to back-of-house efficiency.
• Demonstrated success leading small, high-performing teams, with a leadership style rooted in accountability, ownership, and energy.
• Experience building local partnerships and integrating into a community to drive awareness, demand, and repeat business.
• Skilled in developing promotions, packages, and upsell strategies that enhance both guest experience and revenue performance.
• Operationally sharp, with the ability to identify inefficiencies, optimize labor and processes, and improve profitability without compromising service quality.
• Comfortable using data and KPIs such as occupancy, ADR, RevPAR, event conversion, and guest satisfaction to inform decisions and drive results.
• High agency, scrappy, and execution-oriented; willing to do the work required to win, from sales outreach to operational problem-solving.
• Builder mindset with the ability to take a strong foundation and elevate it into a standout, market-leading property.
• Missionary mindset: driven by purpose, disciplined under pressure, and relentless in execution.
• Fully aligned with Rex's mission to catalyze human flourishing through business.

Rex Ecosystem-Wide Mission: Catalyze Human Flourishing through our products and services and to elevate and further humanity in all our business dealings.

Rex Values / Rex Culture:

• Customer Fanatic. We fanatically focus on customers, seeking to ever-deliver more value, and inventing and innovating on their behalf.
• Product/Service Passion. Our business thrives or dies by products and services.
• Ludicrous Speed. Our default pace is extremely fast. Time is precious, life is short, and moving fast is more fun and effective.
• FAWOMO. We will find a way, or make one.
• Loves Going to War. Prefers wartime to peacetime, always hungry to move forward, do more, and push growth.
• Chutzpah. Nothing ventured, nothing gained. Fortune favors the bold. Duc in altum.
• Fun. We should only do work, over the long run, that is fun, and work with fun people. Jokes and humor welcomed, PC stuff and uptight behavior prohibited.
• Never-Lose-Money Approach. Protects the downside, using careful analysis before deploying significant resources, and ensuring cash is plentiful, never risking what others have and need for what they do not have and do not need.
• Other-Centered. Idealist, desperate more than anything to leave an impact with their life by helping other people, seeing money as a means to serve.
• Creative Cost Cutting Constantly. There is always a smarter way,

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