Job Description

Job Description

Job Description

The Program Manager is responsible for the day-to-day operations of a New Mom School studio, ensuring an exceptional experience for moms and babies while supporting the Franchise Partner in growing the business. 

The Program Manager will work closely with the Franchise Partner to provide leadership within the studio. They must be comfortable with lead nurturing and sales follow-up, as these are essential to meeting studio performance goals. The role will require strong organizational skills, compassion, and a proactive mindset to manage classes, staff/experts, and customer service while driving enrollment through sales and community engagement.

Basic Qualifications

• Passion for supporting new moms through the challenging postpartum phase
• Compassionate
• Detail-oriented
• Strong organizational skills
• Show professionalism in correspondence
• Provide excellent customer service
• Have a marketing mindset
• Tech savvy
• Openness to learning new software
• Desire to grow with the company and perform the same duties for future locations
• Nice to have: Minimum 1-2 years of social media management experience
• Nice to have: Minimum of 2 years sales experience

Responsibilities 

Class Management:

• Schedule class start dates for all class series
• Assign pre-registered moms to future classes

Social Media:

• Monitor private Facebook group and respond as necessary
• Respond to messages via Facebook and Instagram 
• Comment on posts and stories that we are tagged in
• Repost stories and posts we are tagged in

Visiting Experts:
Schedule visiting experts for all series

• Send weekly reminders
• Reschedule and move around as needed

Administrative:

• Collect and approve invoices from instructors and experts
• Ensure initiation of onboarding for new instructors and experts 
• Return email and phone inquiries daily (mostly email, occasional phone)
• Manage the studio schedules for rental and collect payment
• Coordinate donations in the community as needed
• Deliver printed collateral to local partners and medical practices as needed
• Outreach to potential sponsors and coordinate collection of gift bag items
• Assemble gift bags (if applicable)

Sales:

• Follow up on new leads daily (or at frequency based on work schedule) — respond within 24 hours via email, SMS, or phone.
• Track and update Client Relationship Management (CRM - Momence) with lead status, notes, and follow-up dates.
• As directed, support enrollment by explaining programs, pricing, and registration options to prospective families.
• Support the studio in achieving enrollment and sales goals.
• Participate in studio events, appointments, and community outreach to support enrollment.
• Monitor weekly lead nurture campaigns — personalized emails, SMS check-ins, or invitations to events/tours.
• Use CRM - Momence tool to collect missing lead data (due date, baby’s DOB, etc.) to better target communications.

Job Type
Part-time, minimum of 20 hours a week. Occasional weekends will be required. Must be able to work in the studio. 

Compensation

• $20-30/hour, depending on experience. Additional bonus opportunities for meeting studio revenue goals. 

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