Job Description

Social Media Strategist

The Social Media Strategist position is responsible for the development of the overall social strategy for specific platforms across QVC's social media presence. This role is critical to driving social engagement and commerce across dozens of QVC social media accounts. This role is hybrid and based out of West Chester, PA.

The team focuses on supporting monthly brand/digital priorities through the creation of engaging content, and by leveraging relevant, external social trends. They work closely with established, proven partners creating engagement and community across our social platforms.

Your Impact

• Develop and implement the social media strategy in support of QVC's brand priorities across various platforms including Facebook, Instagram, TikTok, X, YouTube, Pinterest, and more
• Develop engaging, on-trend & consistent campaigns to align with QVC's priorities & promotions; Responsible for daily posting and creation of content across QVC's social platforms; Maintain social media/editorial content calendar
• Work cross-functionally with Marketing Accounts, Merchandising, eCommerce, Content Production, Host/Talent, Analytics, and Performance Marketing teams to build holistic marketing strategies and reporting
• Provide direction and feedback on our static image and video content strategy
• Monitor brand, vendor, competitor, & influencer conversations utilizing QVC's social listening tools
• Analyze daily, weekly & monthly reporting to inform strategy across all social platforms; Actively monitor social pages for content & community building opportunities

What You Bring

• BA/BS in marketing, communications, merchandising, or related field; or equivalent experience
• At least 2 years business experience in social media or marketing environment (this role is generally for someone who has advanced beyond the Social Media Coordinator level)
• Digital native with strong familiarity and experience with Facebook, Instagram, TikTok, X, YouTube, Pinterest; an everyday social media user who always has their finger on the pulse of what's trending including pop culture, news, and advances in digital/social marketing
• Experience with Meta Business Suite preferred
• Knowledge of social media calendar, scheduling, and reporting platforms preferred (Airtable, Adobe Analytics, Sprout, Sprinklr, Bazaarvoice Vibe [formerly Curalat e], etc.)
• Experience with photography & photo editing software (Adobe Photoshop, etc.), videography & video editing g software and apps (Adobe Premiere Pro, CapCut, etc.), as well as native social in-app editing strongly preferred
• Social content creator (on-camera and off) - a plus!

If you enjoy being a part of a team, creating experiences and delighting customers, you'll love it here. If you're excited about retail, media, social, live streaming, technology, customer service, design and more, you'll find amazing projects to work on. If you want to grow professionally and learn every day, you'll thrive with us. If you appreciate a company committed to inclusion and belonging for all, you'll be amazed at what's available for our team members. We offer a comprehensive Total Rewards package including competitive compensation, health care benefits starting on day 1, 401(k), paid time off, tuition reimbursement, employee assistance program, parental leave, paid volunteer hours, company discounts and much more. Best of all, working with QVC Group means friendly teams, ambitious projects and fast-moving careers!

For QVC Group, our commitment to inclusion and belonging for all is deeply rooted in Our Principles. They call on us to Drive Progress, Act With Empathy, Be Brave, Embrace the Future, and Do What's Right so that everyone can thrive. We are committed to ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout, please contact us at workwithus@qvcgrp.com for assistance.

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