Job Description

Social Content And Engagement Strategist

As a Social Content and Engagement Strategist at Razorfish, you will join our 80+ person social discipline within our fast-growing Consumer & Content Experience practice.

In this role, you will be embedded on-site with a leading entertainment client, collaborating with a cross-functional team responsible for organic social marketing across the brand and its expansive slate of original programming.

You will play a key role in shaping social-first creative and culturally resonant content that connects premium entertainment programming with social audiences in a way that feels native to each platform.

Working at the intersection of entertainment, culture, and digital storytelling, you will translate programming priorities into platform-native social content, fan engagement moments, and talent-driven video concepts that drive awareness, fandom, and audience growth.

This role blends hands on video editing and production expertise with a strong understanding of what makes content perform, bringing entertainment brands and programming to life across social platforms.

You demonstrate:

• A strong understanding of what makes content perform across social platforms, across short form and long form video.
• Expertise in video editing, pacing, and storytelling for platform native formats.
• A deep understanding of how culture influences fan behavior and social storytelling.
• Experience guiding or providing feedback to editors and designers to elevate creative output.
• The ability to translate creative direction and programming priorities into engaging content.
• Awareness of creators, trends, and formats shaping entertainment conversations online.
• Curiosity about emerging trends, fandoms, creators, and platform behaviors + how to apply them to content.

You'll Be a Great Fit If You

• Are a self-starter who takes ownership and can lead projects from concept through execution.
• Think like a creative and editor, turning programming moments into engaging social content.
• Have strong instincts for what makes video content perform on social platforms.
• Are fluent in short form video trends, formats, and platform best practices.
• Love developing social-first creative ideas, talent-driven content, and fan engagement moments.
• Are obsessed with trailers, edits, pacing, trends, fandoms, and internet culture.
• Thrive in collaborative environments working with marketing teams, production partners, and talent teams.

Responsibilities

Social Video and Content Strategy

• Lead the development of social-first creative strategies that build awareness, fandom, and engagement across entertainment programming and brand channels.
• Translate programming priorities into platform-native video concepts, social content series, and fan engagement moments.
• Concept and pitch original social content ideas, social formats, and content executions.
• Identify trends, formats, and real time opportunities to inform content direction.
• Balance always-on content, trend driven moments and campaign video support.

Social Content Creation + Execution

• Maintain a high creative bar for video editing quality.
• Collaborate on the end-to-end creation of social video content from concept through post-production and publishing.
• Ensure content is tailored to platform specific formats, behaviors and best practices (TikTok, Reels, Shorts)
• Concept and oversee talent-driven social video content, ensuring alignment with programming tone, audience expectations, and platform best practices.
• Maintain a consistent brand voice and storytelling approach while adapting messaging to platform-specific formats and audience behaviors.

Performance + Optimization

• Partner with social strategy team to monitor video performance and engagement trends to inform future content.
• Identify high-performing formats, editing styles, and storytelling approaches at scale.
• Continuously optimize content based on platform insights and audience behavior.

Collaboration + Leadership

• Review and approve social assets and post copy prior to publishing to ensure accuracy, cultural relevance, and brand alignment.
• Maintain a flexible schedule, including occasional nights and weekends during major launches or cultural events.

Qualifications

• 57 years of experience in brand marketing, social media strategy, or creative content development, ideally within entertainment, media, sports or agency environments.
• Demonstrated experience developing social-first creative and culturally relevant content.
• Proven ability to concept and execute talent-driven social content in collaboration with production and marketing teams.
• Strong understanding of how content performs across TikTok, Instagram, YouTube Shorts, X, and emerging platforms.
• Creative instincts with the ability to translate entertainment programming into engaging social-first content.
• A refined point of view on video editing including pacing, structure and storytelling.
• Deep interest in entertainment culture, fandom communities, and emerging creators.
• Expertise in Adobe Creative Suite including Premiere Pro and Photoshop.
• Experience using social media publishing and analytics tools such as ListenFirst, Sprout, Sprinklr, Monday.com, Airtable, or Asana.
• Strong collaboration skills with the ability to work across multiple stakeholders in fast-paced campaign environments.

Nice to Have

• Experience working on entertainment brands, sports, streaming platforms, or media companies
• Familiarity with talent management workflows and on-set production processes
• Experience developing social-first video content or creative campaigns
• Background in social creative development or digital storytelling
• Comfort working within large, matrixed organizations

Our Commitment

We believe great storytelling connects audiences across cultures and communities. This role helps ensure entertainment programming reaches fans in ways that feel authentic, culturally relevant, and engaging across digital platforms.

Additional Information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $81,225 - 124,432 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party

Job Tags

Similar Jobs